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Consumer Behavior

To successfully complete this topic of the Advertising Process, you should complete the following tasks in the order shown.

TEXTBOOK READING: Chapter 3, pages 61-80.

ON-LINE LESSON: Consumer Behavior.

WEB ACTIVITY 1: Family Cycles

WEB ACTIVITY 2: Maslow's Hierarchy of Needs

Once you have completed each of the above tasks, proceed to Consumer Research

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490