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How Consumers React

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.

Start the Slide Show

Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Web Activity 1

Table of Contents

Chapter 3 How Consumers React

The Consumer Decision-Making Process

The Process Continued

External Influences on Purchasing

External Influences Con't

More External Influences

External Influences Con't

The Family Life Cycle

The Family Life Cycle Continued

Internal Influences

Maslow's Hierarchy of Needs

Maslow's Hierarchy Continued

Evoked Set Theory

Marketing Communications

PPT Slide

After you have viewed the PowerPoint Lesson, you should go on to Web Activity 1

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


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