You need to enable JavaScript, or use a browser which supports JavaScript.
Welcome
Course
Requirements
controller -
click below

Syllabus
Class
  Process
    Planning
      Lesson
Communication
Library
Instructor
Help

Advertising Planning

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.

Start the Slide Show

Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Group Assignment 1

Table of Contents

Chapter 2 Advertising Planning

Two Basic Approaches

Inside-Out

Inside-Out

Outside-In

More Outside-In

Inside-Out Planning

Outside-In Planning

More Outside-In Planning

When to Use These Models

Developing an Inside-Out Plan

Elements of an Inside-Out Plan

More Elements

More Elements

The Media Recommendations

More Recommendations

Evaluating and Inside-Out Plan

After you have viewed the PowerPoint Lesson, you should go on to Group Assignment 1

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


Web site created by the NAU OTLE Faculty Studio

NAU

Copyright 1997 Northern Arizona University
ALL RIGHTS RESERVED