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Consumer Research

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" to return to this page.

Start the Slide Show

Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Assignment 1

Table of Contents

Chapter 4 Consumer Research

Two Key Classifications

Secondary

Key Sources for Secondary Data

IRI (Information Resources, Inc.)

Trade Associations

Other Secondary Sources

More Secondary Sources

All Commodity Volume

Extrapolation of Data

Qualitative versus Quantitative

Qualitative Research Techniques

Quantitative Research Techniques

Collecting Survey Data

Data Collection Con’t

Experimental Research

Evaluation of Research

After you have viewed the PowerPoint Lesson, you should go on to Assignment 1

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


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