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Understanding the Trade and Channel Incentives

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.

Start the Slide Show

Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Group Assignment 1

Table of Contents

Chapter 9 Understanding the Trade and Channel Incentives

The Retail Trade

The Retail Trade Con't

Goals for Trade Promotion

Goals for Trade Promotion Con't

Trade Promotion Pros and Cons

Trade Promotion Pros and Cons Con't

More Trade Issues

More Trade Issues

Tactics of Trade Promotion

Tactics of Trade Promotion Con't

Promotional Tools

Promotional Tools Con't

The Rules are Changing

The Rules are Changing Con't

P & G Fights Back

P & G Fights Back Con't

PPT Slide

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


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