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  Relationships
    Direct
      Lesson
Communication
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Building Relationships Via Direct Marketing

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.

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Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Assignment 1

Chapter 11 Building Relationships Via Direct Marketing

Direct Marketing

Direct Marketing Is Unique

Key Components within Direct Marketing

Key Components within Direct Marketing Con't

Reasons for Direct Marketing Growth

Reasons for Direct Marketing Growth Con't

More Reasons for Growth

Goals of Direct Marketing

Goals of Direct Marketing Con't

Forms of Direct Marketing

Importance of Lists

Importance of Lists Con't

Co-ops and Lists

Creating a Direct Response Piece

Creating a Direct Response Piece Con't

Telemarketing

Telemarketing Con't

Other Direct Marketing Approaches

Other Direct Marketing Approaches Con't

15 Steps Continued

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

Web site created by the NAU OTLE Faculty Studio

Building Relationships Via Direct Marketing

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Table of Contents