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Retaining Customers

This lesson is presented as a Power Point presentation. Click the link below to start the slide show. Then click the round buttons with arrows to view the slides in the presentation. Click the "home" return to this page.

Start the Slide Show

Below is a list of all the slides in this lesson. Clicking on the link above will display all of these slides in order.

After you have viewed the PowerPoint Lesson, you should go on to Group Assignment 1

Table of Contents

Chapter 12 - Retaining Customers

There's More Than Traditional Advertising

There's More Than Traditional Advertising Con't

Packaging

Packaging Continued

Packaging Continued

Packaging Continued

Point-of-Sale Materials

Aspects of POP Materials

Advertising Specialties and Directories

Yellow Pages Advertising

Yellow Pages Advertising Continued

PPT Slide

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


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