Syllabus
Class
 Campaigns
Communication
Library
Instructor
Help

Module Topics:

• Budgeting for Advertising and Marketing
  
• Strategy: The Key to the Successful Campaign
  
• Advertising: Delivering the Message
  
• Consumer Sales Promotions
  

Steps in the Module:

Read Chapters 5-8 in your text.
Open each module topic above and follow the directions given under that topic.
Complete the individual and group assignments for each topic.
Complete the web activities for each topic.
Complete the Situation Analysis assignment.
Review for midterm 3/03/98
Midterm Study Guide
Midterm exam 3/05/98

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490