Syllabus
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 Campaigns
  Advertising
Communication
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Advertising: Delivering the Message

To successfully complete this topic of the Elements of Effective Campaigns, please do the following:

TEXTBOOK READING: Chapter 7, pp. 171-210.

ON-LINE LESSON: Delivering the Message.

"BIG IDEA" PAGE: A detailed look at the Big Idea concept

GROUP ASSIGNMENT 1: Situation Analysis, Part III

WEB ACTIVITY 1: Can you find the Big Idea?

WEB ACTIVITY 2: Lateral Thinking and Creative Thinking

Once you have completed each of the above tasks, proceed to Consumer Sales Promotions

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490