Syllabus |
Advertising: Delivering the MessageTo successfully complete this topic of the Elements of Effective Campaigns, please do the following: TEXTBOOK READING: Chapter 7, pp. 171-210. ON-LINE LESSON: Delivering the Message. "BIG IDEA" PAGE: A detailed look at the Big Idea concept GROUP ASSIGNMENT 1: Situation Analysis, Part III WEB ACTIVITY 1: Can you find the Big Idea? WEB ACTIVITY 2: Lateral Thinking and Creative Thinking Once you have completed each of the above tasks, proceed to Consumer Sales Promotions Send E-mail to
Prof. Rich Lei. |
Copyright 1997
Northern Arizona University
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