Syllabus
Class
Campaigns
Budgeting
Communication
Library
Instructor
Help
Budgeting for Advertising and Marketing
To successfully complete this topic, you should complete the following tasks in the order shown.
TEXTBOOK READING: Chapter 5, pp. 107-146.
ON-LINE LESSON: Budgeting for
Advertising
and Marketing.
GROUP ASSIGNMENT 1:
Situation Analysis, Part 1
WEB ACTIVITY 1:
Investigate Marketing Research Services
Once you have completed each of the above tasks, proceed to Strategy: The Key to the Successful Campaign
Send E-mail to
Prof. Rich Lei.
or call (520) 523-2490
