Syllabus |
Budgeting for Advertising and MarketingTo successfully complete this topic, you should complete the following tasks in the order shown. TEXTBOOK READING: Chapter 5, pp. 107-146. ON-LINE LESSON: Budgeting for Advertising and Marketing. GROUP ASSIGNMENT 1: Situation Analysis, Part 1 WEB ACTIVITY 1: Investigate Marketing Research Services Once you have completed each of the above tasks, proceed to Strategy: The Key to the Successful Campaign Send E-mail to
Prof. Rich Lei. |
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Northern Arizona University
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