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 Campaigns
  Strategy
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Strategy: The Key to a Successful Campaign


To successfully complete this topic of the Elements of an Effective Campaign module, please do the following:

TEXTBOOK READING: Chapter 6, pp. 147-170.

ON-LINE LESSON: Strategy the Key to the Successful Campaign.

GROUP ASSIGNMENT 1: Situation Analysis, Part II

Once you have completed each of the above tasks, proceed to Advertising: Delivering the Message

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


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