Syllabus |
Measuring the Effect of the Advertising CampaignThis topic reviews the methodologies and practices used to evaluate the performance of an advertising plan. Through the use of research techniques, we can evaluate how well our advertising has performed against predetermined objectives. Various methods will be reviewed. To successfully complete this part of the module, be sure to do the following: TEXTBOOK READING: Chapter 14. ON-LINE LESSON: Measuring the Effect of the Advertising Campaign. GROUP ASSIGNMENT 1: Creative Execution WEB ACTIVITY 1: Evaluating Advertising on the Web Once you have completed each of the above tasks, proceed to Selling Management on the Campaign Plan Send E-mail to
Prof. Rich Lei. |
Copyright 1997
Northern Arizona University
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