Syllabus |
In this module, you will be exposed to essential terms and concepts in the advertising process. In addition to new vocabulary, you will be exposed to managerial concepts, planning, and the essence of consumer behavior. The four assigned chapters provide a foundation for the development of a Situation Analysis, which is assigned once this module is completed.
Module TopicsThere are four topics in this module. They are:
Learning Outcomes:
When you finish this module, you will:
Send E-mail to
Prof. Rich Lei. |
Copyright 1997
Northern Arizona University
ALL RIGHTS RESERVED