Syllabus |
Advertising BasicsTo successfully complete this topic of the Advertising Process, you should complete the following tasks in the order shown. TEXTBOOK READING: Chapter 1 (pages 3-26). ON-LINE LESSON: Defining Advertising. ASSIGNMENT 1: Field Trip to the Grocery Store GROUP ASSIGNMENT 1: Register in the Virtual Conference Center WEB ACTIVITY 1: What's in a Brand? Once you have completed each of the above tasks, proceed to Advertising Planning Send E-mail to
Prof. Rich Lei. |
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Northern Arizona University
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