Syllabus |
In this module, you will be learn about aspects of the consumer marketing process which complement an advertising campaign. You will also develop a creative strategies document which will synthesis the Situation Analysis and assist you in determining a creative direction for your brand.
Module Topics:There are four topics in this module.Steps in the Module:
Read Chapters 9-12 in your text. Send E-mail to
Prof. Rich Lei. |
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Northern Arizona University
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