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In this module, you will be learn about aspects of the consumer marketing process which complement an advertising campaign. You will also develop a creative strategies document which will synthesis the Situation Analysis and assist you in determining a creative direction for your brand.

Module Topics:

There are four topics in this module.

Steps in the Module:

Read Chapters 9-12 in your text.
Open each module topic above and follow the directions given under that topic.
Complete the group and web assignments for each topic.
Complete the Creative Strategy assignment. This will be due at the end of Topic 4 of this module, March 31, 1988.

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490


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