To hear a short audio message from the professor, click one of the two links below.
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Welcome ADV311, Creative Advertising Strategies.
In this class we'll explore the brave new world of advertising as taught on the world wide web.
In this course you'll have the opportunity to work independently and as a member of a team as construct a marketing document for a brand in the retail cookie market.
You'll learn the value of marketing annalysis, the complexities of the consumer market, develop advertising creative strategies and ad executions.
The thinking process needed in this class will pave the way for you to be successfull in ADV411, Advertsing campaign competition, where you and your agency teammates will consruct a campaign for a large corporation.
If you need help with the class, or have any questions, please send me email by clicking on the email link at the bottom of every page, or call me at (520) 523-2490.
If this is your first time in the class, you should:
Send E-mail to
Prof. Rich Lei.
or call (520) 523-2490
Northern Arizona University
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