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 Evaluations
  Effects
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Measuring the Effect of the Advertising Campaign

This topic reviews the methodologies and practices used to evaluate the performance of an advertising plan. Through the use of research techniques, we can evaluate how well our advertising has performed against predetermined objectives. Various methods will be reviewed.

To successfully complete this part of the module, be sure to do the following:

TEXTBOOK READING: Chapter 14.

ON-LINE LESSON: Measuring the Effect of the Advertising Campaign.

GROUP ASSIGNMENT 1: Creative Execution

WEB ACTIVITY 1: Evaluating Advertising on the Web

Once you have completed each of the above tasks, proceed to Selling Management on the Campaign Plan

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490