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Consumer Research

To successfully complete this topic of the Advertising Process, you should complete the following tasks in the order shown.

TEXTBOOK READING: Chapter 4, pages 81-106.

ON-LINE LESSON: Consumer Research.

ASSIGNMENT 1: One-minute paper

ASSIGNMENT 2: Consumer Research Questionaire

Once you have completed each of the above tasks, proceed to Elements of Effective Campaigns

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490