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PHASE I, STEP#1, TOPIC 3 - The Marketing Concept and Sales
The new selling profession of Consultative Sales began early evolution in the early 1970's and has become increasingly sophisticated by adding refinements (strategic components in the 1980's and partnering concepts in the 1990's). Personal selling is becoming "micro-marketing." As large and complex products/services become increasingly customized for customers (in this course we are concerned with selling to industry and other businesses), consultative salespeople are like mini-marketing organizations. Comment on the relationship between consultative salespeople and the marketing concept.
There are four parts to this question.
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