Media: The Contact Points
This topic discusses getting the advertising message to the consumer in an efficient manner via the media. You'll learn the strenghts and weaknesses of various media and how new technology has made media planning even more focused through the use of "place based" options.
To successfully complete this part of the module, be sure to do the following:
TEXTBOOK READING: Chapter 13 Media: The Contact Points.
ON-LINE LESSON: Media: The Contact Points.
GROUP ASSIGNMENT 1: Creative
Execution
WEB ACTIVITY 1: Selecting Media for Grandma
Lily
Once you have completed each of the above tasks, proceed to Measuring the Effect of the Advertising Campaign
Send E-mail to
Prof. Rich Lei.
or call (520) 523-2490
