HRMHA355
Help Requirements Syllabus The Class Library Communicate Instructor

HA400 : The Class :  Step 4-

Customer Management


 
 

(P2, S4)

Phase Two (P2):  Supply and Demand Strategy

Step 4 (S4): Customer Management 



 
 
 



Reminder: WEB CLASS, ALL ASSIGNMENTS ARE DUE ON THE FRIDAY OF THE WEEK ASSIGNED AT 5:00 PM



 
Phase I - Personal and Professional Strategy
Step 1: Professional Management
Topics (1-5)
Step 2: Personal Management
Topics (1 - 4)
 
 
 
 
 
 
 
 
Phase II - Supply and Demand Strategy
Step 3: Product/Service Management
Topic (1)
 
THE FOLLOWING IS THE STEP YOU ARE WORKING ON!
  • Step 4: Customer Management (P2, S4) 
  • Topic 1. Understand Buyer Motivation (P2, S4, T1)     
  • Topic 2. Customer Database Management (P2, S4, T2)
  • Topic 3. Building and Maintaining Relationships (P2, S4, T3)   
     
  • Phase III -Customer Acquisition and Maintenance Strategy
    Step 5: Presentation Management 
    Topics ( 1 - 4)
    Step 6: After-Sale Implementation & Service Management
    Topics (1 - 2)
    Phase IV - Evaluation & Improvement Strategy
    Step 7: Evaluation and Improvement Strategy
    Topics (1 - 2)
    Step 8: Continuous Quality Improvement (After This Course & Optional)
    Topics (1 - 4)



    GO TO NEXT "STEP" IN MODEL

    Once you have completed this module you should:

    Go on to Step 5 Presentation Management



     

    SEND E-MAIL TO PROFESSOR

    Send E-mail to "Dr. Mac," (Richard G McNeill Ed.D., CHME)
    or call (520) 523-1713


    GO BACK TO MAIN COURSE HOME PAGE

    Once you have finished you should:

    Go back to Hospitality Sales Management

     


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    Copyright © 2000 Richard G. McNeill
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