HOSPITALITY SALES MANAGEMENT

HA - 400


ROLE-PLAY INSTRUCTIONAL MATERIAL

YOU ARE A SALESPERSON

FOR THE

HYATT REGENCY PHOENIX

 



SITE MAP FOR ROLE-PLAY


 

Source Cites & Disclaimers: All photographs, with the exception of the "chef's" photograph, and links to Hyatt URLs are property of Hyatt. Other information attributed to Hyatt in this "role-play" is not a real situation but a representation by the author. These modifications are indicated by the author's copyright at the base of each affected web page. Additionally, this role-play has been adapted from the original found in Reece, G. & Manning, B. (1998). Selling Today (7th Ed.). NJ: Prentice Hall.

SCROLL THIS PAGE: This page contains alot of information. It is complete regarding every "hotlink" needed for your Role-Plays. Make sure that you "scroll" all the way to the bottom of the page; don't miss anything.

 

 
1.0 HYATT INFORMATION
2.0 SEQUENCE , FORMS & SCRIPTS

PREVIEW OF ROLE-PLAYS

"Flow" Chart of the Role-Play Process

See Decriptions & Purpose

PRODUCT INFORMATION

Note: If you don't have Acrobat Reader or other PDF Reader, you can download at the first "link"below.You will need the reader for some but not for all links

Overview of Property

Rooms and Amenities

Recent Renovation

2.12 Location

Area Guide

Transportation & Parking

 

2.13 Meeting Facilities

Meeting Events

2.14 Sleeping Rooms

Rooms and Amenities

 

2.15 Food & Beverage

Banquet Menus

Award Winning Chef

 

2.16 Recreation

Leisure and Activities

 

2.2 PRICING INFORMATION

2.21 Meeting Facilities

 

2.22 Sleeping Rooms (Use rates in "Competitive Survey" below and calculate one night for 40 single rooms - 1st Wednesday of next month)

 

2.23 Audio/Visual (A/V) Rentals (Basics are included in Mtg Rm Charge)

 

2.24 Taxes & Gratuities

 

2.25 Competitive Survey

 

 

 

 

ROLE-PLAY I b

 

Strategic Sales Planning Form

Sales Proposal Form

Sales Letter Stationary

 

ROLE-PLAY II

"Evaluator's Form"

Five Step "Sales Cycle"

Role-Play "Model Scripts"

 

ROLE-PLAY III

"Evaluator's Form"

"Basic Questioning Skills"

"Advanced Questioning Skills"

Role-Play "Model Scripts"

 

ROLE-PLAY IVa

"Evaluator's Form"

Strategic Sales Planning Form

Presentation "Structure" & "Format"

Role-Play "Model Scripts"

 

ROLE-PLAY IVb

"Evaluator's Form"

Strategic Sales Planning Form

Negotiating Buyer Resistance "During Presentation" Techniques -7 Techniques

Negotiating Buyer Resistance "During Presentation" Techniques -Feel/Felt/Found Guide to Answering Resistance

Negotiating Buyer Resistance "During Presentation" Techniques - 3 Examples (Used in the "Model Script" IVb)

Role-Play "Model Scripts"

 

ROLE-PLAY IVc

"Evaluator's Form"

Strategic Sales Planning Form

Techniques/Methods to "Close" the Sale

Sales Thank-you letter.

 

Role-Play "Model Scripts"

 

 


 

SEND E-MAIL TO PROFESSOR

Send E-mail to "Dr. Mac," (Richard G McNeill Ed.D., CHME)
or call (520) 523-1713


 

 

GO BACK TO MAIN CLASS HOME PAGE

 


Copyright © 1999 Northern Arizona University
Copyright © 2000 Richard G. McNeill
ALL RIGHTS RESERVED