Larry MacPhee: e-Learning

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Which LMS should be next for NAU?
 • Bb Learn
 • Moodle
 • Not sure
 • Both
 • Neither
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04.03.2012 Blackboard Embraces Open Source...like a Boa constrictor
Blackboard logo

Blackboard's latest strategy

On March 26, 2012, Blackboard's CEO, Michael Chasen, and Ray Henderson, former CEO of Angel and now CTO of Blackboard, announced an apparent shift in Blackboard's strategy. The announcement says that Blackboard now embraces open source products such as Moodle and Sakai, and curiously, there's an "oh, by the way" at the end; almost an afterthought, about the future of Angel, a recent acquisition. It's a very strange development on the surface, that took many people by surprise. Inside Higher Ed calls it a pivot in strategy but, as a long time Blackboard watcher, I don't think that's quite right. It will help if you know some of the backstory. Blackboard has a long history of acquiring other companies. If you're a Star Trek fan, it's hard not to see them as the Borg of the LMS world. From Prometheus through WebCT, Wimba, Elluminate and Angel, Blackboard has been busily buying up companies that compete in its sphere of influence. They have also produced products designed to put some of their former partners out of a job, such as the Safe Assign component that duplicated (incompletely, but well enough) the service TurnItIn provides. They famously sued Desire2Learn, an LMS competitor, and threatened the open source community not to tread on their outrageously broad patents or else face the unnamed consequences. The long-term damage Chasen did to Blackboard's reputation with these moves is still reverberating through the higher ed community. So Blackboard has a somewhat deserved reputation as a bully and an opponent of open source LMS tools. Why then, would they do such an apparent about face and offer to extend the life of Angel and to "embrace" (their word) their open source competitors? Have they seen the error of their ways?

Extending the life of Angel is the easy part to explain. When a company acquires another company's product, as Blackboard ought to know well, it can take a while to assimilate the product and/or its users. It takes a lot more than just rebranding the product and bringing over a few executives from the absorbed company for show. Blackboard is still suffering indigestion from its absorption of WebCT. NAU was a WebCT school, and we came up using their Standard Edition, Campus Edition, and Vista products, but the import of our HTML-rich Vista courses into Blackboard's LMS, a process they told us would be far smoother than moving to anyone else's product, turned out to be a bit of a disaster. Vista is end-of-lifed in 2013 and all of the former Vista schools we've spoken to who are now on Bb Learn are suffering with broken courses that require extensive repairs. So it's not so much that Blackboard doesn't want its more recently absorbed Angel customers moving into the Bb Learn fold. It's that they've got their hands full with the former Vista clients and are scrambling to fix Bb Learn to make it work better. Giving the Angel people a little more rope looks like a favor but they seem to be fairly happy where they are and, really, the LMS group within Blackboard probably doesn't have time to deal with another set of dissatisfied Blackboard conscripts while they're busy trying to figure out how to globally repair imported Vista courses.

Now, on to the open source side of the question. While Blackboard has been gobbling up LMS competitors over the past ten years, their market share has not grown proportionally. Acquring companies, it turns out, is easier than holding onto the customers of the those former companies. Also, as fast as they can absorb a competitor, a new alternative pops up. Over those past ten years, Blackboard has also been moving in another direction. They have been building "platforms" above the LMS that create more complete solutions for their K-12 and higher ed customers. But as Blackboard has not been successful at creating an LMS monopoly, the market for their vertically integrated platforms has also shrunk. Therefore, their effort to embrace the open source world is an attempt at damage control for their bully reputation, while simultaneously trying to reach a broader market for their other products. Even many schools that use Blackboard's Learn LMS don't purchase their Analytics, Collaborate, Transact, and other tools, so attempting to broaden the market for these products makes sense. I don't think it's going to work, however, because there are only two major categories of open source users: penny pinchers who don't like Blackboard's price, and purists who don't like Blackboard's heavy handed anti-competitive tactics.

So what does this all mean for us? As Blackboard stretches to try to sell all the non-Learn LMS users on the rest of its many platforms, their own LMS will get fewer resources and less attention. They seem to think that they have already sold their LMS to everyone who wants it. No more blood to squeeze from that stone. Time to move on and leverage the other holdings. That's really too bad because, while the LMS has promise (in many ways I prefer it to Vista), it's still got a lot of problems that wouldn't be too hard to fix. Blackboard could take a page from Apple's playbook. They could work towards creating the best LMS and the most seamless integration to their other tools, and let the users flock to their solution. But instead, they seem to have decided that they've got other stuff to sell to other LMS users, so Learn goes to the back burner. Redoubling their efforts to beat, rather than eat, the competition would be a real strategy pivot. This just looks like more of the same to me.

04.01.2012 What Google and Facebook have in common

Despite the April Fool's Day datestamp, this is no joke. There's something very important that you need to remember about Google and Facebook. You are not their customer. You are their product. Think about that a bit. More on this topic soon...but in the meantime...Google's been worked on "augmented reality" glasses. Here's what using them will look like :p

03.25.2012 Message to the eContent providers

Dear purveyors of eContent. There's something you really need to know. Our LMS is called Blackboard, but you seem to think it's called Springboard. We are not interested in putting a link in our LMS that bounces the users out of our well supported, familiar system to your unsupported, unfamiliar system. We are not interested in having our students take assessments in your system that don't put data back into Blackboard's gradebook. Our faculty don't want to learn a new user interface for every product they adopt. We made a conscious decision to adopt one LMS across the whole campus. If you have eContent to sell us, we want it in our LMS, not yours. Thanks!

03.20.2012 Textbooks of the Near Future.
the world of eContent

A world of eContent at your fingertips.

When I went to college, back in the 1980s, each of my new hardcover textbooks weighed over 5 pounds and cost over $100.00. Cheaper used and softcover texts weren't yet readily available. Since that time, increasing numbers of students have been selling their textbooks back to the bookstore or other re-sellers in order to get a wad of cash to fund a keg-party or the next semester's textbook purchases. The increased availability of used textbooks has driven publishers, they argue, to raise the prices of their new texts and, at least to my skeptical eye, to make numerous small changes to each edition and release these new editions at ever shorter intervals to try to reduce the usefulness of old editions. So, for decades, students and publishers have been locked in an "arms race" that hasn't been particularly good for either side. That's about to change.
     Enter Amazon.com, the model for a disruptive new relationship between students and textbook publishers. Amazon is the world's largest bookseller and they now sell more eBooks than paper books. They deliver their eBooks via the Kindle, but also through the free Kindle reader app for Android phones, iPhones, and iPads because Amazon only cares that you buy their content; not what you read it on. I bet not too many college students own Kindles, but they sure like their smartphones! I recently asked a fairly typical group of over 100 university students how many of them owned "smartphones." Almost every hand in the audience went up, so most students already have a mobile device capable of reading eTextbooks. I also asked them how many were currently using electronic textbooks. Not a single hand went up. In the business world, this is what people call an "opportunity."
     The big academic publishers in K-12 and higher-ed, including Wiley, Pearson, Cengage, Benjamin Cummings, Houghton Mifflin, MacMillan and all the rest, are ready to get into the game. They've been watching Amazon long enough now to see that it's a winning strategy. According to the publishers, and I don't doubt their numbers, about one third of textbooks purchased annually are used, not new. Each of those re-sales is lost profit for the publishers. But because of something called DRM, or "digital rights management," students won't be able to re-sell their eTexts. While there are plenty of ways in which eBooks might be superior to paper books, the big one for the publishers is DRM. With eBooks, the used textbook market is dead. It's also possible that the publishers will profit from not having to print and distribute physical books, but at least some of those profits will be offset by the need to publish online editions, and maintain servers and a larger IT infrastructure. Publishers will tell you that students are going to love eTexts for the mobility, reduced weight, the ability to get corrections, updated content, and for the multimedia elements that make the eBook a richer learning experience. While both paper and electronic editions exist side by side, you can even expect the eText to be cheaper to drive customers into the new market. So students will like eContent, and publishers will profit from it. But convincing faculty, most of whom don't particularly like technology or change, that eTextbooks are worth the effort will be a challenge.
     Faculty control the textbook adoption process, and they remain somewhat skeptical that moving to eTexts is a good idea. Publishers could try to pressure them by eliminating the paper edition, but that might drive an instructor to select a competitor's product. They could use student demand, by making the eText cheaper than, and different from, the paper edition. They might even try to convince faculty with incentives like a free iPad, or by encouraging faculty to "build your own book" by assembling chapters of pre-built content. In the days of the printed text, especially in the K-12 market where California and Texas heavily influence content decisions, the publisher sometimes faced the challenge of trying to satisfy diverse customers with the same content. Now the "controversial" chapter on Evolution or Global Warming or the Big Bang or Birth Control Methods can be easily deleted or replaced, because the customer is always right! In higher ed, the ability to easily mix and match digital content may also appeal to instructors who want to customize or who teach interdisciplinary courses. Apple hopes faculty will start writing their own eBooks for iPad using their free tools. I don't think the faculty will go willingly into this brave new world, but it's probably going to happen whether they like it or not.

01.06.2012 Are we putting the technology cart before the instructional horse?
putting the cart before the horse

Are we putting the technology cart before the instructional horse?

Recently, I was asked to develop a presentation for a group of faculty on the Teaching Uses of Social Software, and I was happy to oblige. I decided to approach the problem by giving them a broad overview of various kinds of social software, hoping that the sampler would stimulate some discussion of possible ways they could encorporate these tools into their teaching. But during the course of the presentation and following discussion, it became clear that the instructors had not really considered why they wanted to use social software except that "all the kids are doing it" and perhaps because they thought it might make them look "hip" and "with it" (or whatever terms the kids use for "hip" and "with it" these days). I attempted to reframe the discussion by asking them to identify some instructional "needs" and offering to suggest to them some possible technology "solutions" but it was pretty clear they weren't getting it. I thought maybe some examples would make that abstract question more concrete. "Say you want instantaneous feedback from students in the classroom. If so, you could use clickers or some other polling tool such as PollEverywhere.com." Blank stares. "Ok, well do you ever have problems getting students to discuss a controversial topic in class? If so, perhaps you could use Blackboard's discussions tool to create an anonymous discussion. Students may be more likely to speak up if they know they can participate anonymously." More stares. "Well, how about group work? Does anyone assign projects to groups of students? If so, you might consider a collaborative tool like GoogleDocs, or maybe a wiki, which allows students to simultaneously work on the same document. You can also view the document at various snapshots in time to see how it developed, and to see which students contributed what." At this point, one of the faculty interrupted. "Larry, what I think we need is for you to show how to teach using Facebook." By this point, I realized that by "teach" they meant "lecture" but, being a persistent sort of person (my wife says "stubborn"), I thought, ok, I can work with that. "Oh, I see. So you're interested in a sort of "get to know you" activity where people tell a little about themselves?" Looks of genuine confusion. "No, Larry, we just think it might be good to teach in Facebook because that's where the students are." I paused for a moment, trying to think of something I hadn't tried yet. "And maybe you could also show us how to teach from a smartphone?" But, by that point, we had run out of time. The moderator thanked me for the interesting presentation but, regrettably, we would have to follow up later on how to teach from smartphones. I haven't heard back.

01.03.2012 Unintended Consequences.

The State of Kentucky, in a move that is sure to be emulated, is changing the way it funds public universities. Instead of providing funding based on the number of students enrolled, they will now fund based only on the number who graduate. The intentions are clear and good. Higher education is being asked to graduate more students and will only be rewarded for those who do. But universities are already working hard to keep students enrolled, and using intervention methods to turn failing students around. Faculty, for the most part, are already working hard to bridge the gap with students who are less prepared than they should be for university level work. And the new policy only gets at the quantity of graduates, ignoring the quality side of the equation. So if all the low hanging fruit has already been picked, where do schools turn? The problem is that they/we have several ways to achieve the goal of higher graduation rates, and the path of least resistance is not the one the legislature is hoping for. Can anyone predict some very likely unintended consequences? 1) Grade inflation for those in the system. 2) Stricter admission standards for those yet to enter. 3) Quicker dismissal of failing students. The legislature has identified an important issue (we don't want to give universities money for students who don't succeed), but is not applying the pressure or resources to fix the real problem. Of the three paths of least resistance, the first one, grade inflation, is clearly bad but the second and third might have an upside. If universities don't admit students who are likely to fail, and quickly kick out students who are not serious about doing the work, they use their limited state funds on the students who want to be there and who have the potential to succeed. Students unprepared for university level work would need to seek remedial coursework in order to pass admission requirements. This is a good thing. And the university degree would become a better indicator of ability. Also good. So if the legislature wants this new funding approach to work, they also need to penalize universities for grade inflation, let them admit fewer students, and kick out more students if they are unmotivated, unprepared, or both!

10.17.2011 Quality Matters?

magnifying glassRecently NAU was approached by an organization called "Quality Matters" and invited to become a member. While they are a non-profit, that does not mean they are free. Annual membership dues are required, and the implication is pretty clear. If you say you're not interested, you must not care about quality, right? People pay to be trained as reviewers. People also pay to have their courses reviewed, and they pay to receive the QM seal of approval. Based on the success of this operation, QM could easily spin off some other ventures such as, "Motherhood and Apple Pie Matter," or "Patriotism Matters." Their heart is, to be fair, in the right place. The purpose of this organization is to identify things that make for a quality online course, and use a faculty peer review process to evaluate and certify these courses. This movement wouldn't even exist if there weren't some valid questions about the quality of online courses nationally, and if schools weren't feeling a little defensive about their online programs. I do, however, have some issues with their approach. My first issue is that the focus is on courses delivered online. Their scope does not include courses taught in a traditional manner, and I think we can all agree that some of those must be equally bad or worse! While I'd like to level the playing field and look at all courses, it's maybe a bit unfair to criticize QM for what they don't review. So let's look at what they do review. We will leave aside for now whether NAU should cede its authority over the evaluation of course quality to a body outside the university, and over which we have no control, because the question of who's watching the watchers could be the subject of an entirely different discussion. My biggest remaining issue with the "QM Program" is that online courses can be, arguably, broken down into three major components, and QM deals with only one. A better name for Quality Matters might be "Let's Focus on One Third of What Matters!" In case you're inclined to disagree with me, here are my three components of quality in an online course: 1) Course Design: this is the way the course is structured, how it displays to the user in the online environment, and the instructional methods used, including the identification and measurement of learning outcomes. 2) Course Content: this includes the selection of appropriate materials and the accuracy and depth of those materials, 3) Course Delivery: this includes all of the interactions between instructor and student, and among students. The QM program deals only with Course Design. I'm not saying that design doesn't matter. I'm pretty convinced that it does. Without good design, it's going to be difficult to get out of the starting blocks. But I think I'd like more than one of the three reviewers of my online course to be a "subject matter expert" and I don't think it makes much sense to slap a seal of approval on a course unless the content and delivery have also been reviewed thoroughly. I have seen the disastrous results that occur when you give great materials to a poor instructor. I have also seen the tragic consequences when you combine a dynamic and motivating instructor with materials that are inappropriate for the students, either because the materials are not challenging enough, are out of date or otherwise inaccurate, or are too challenging because the students do not have the necessary background preparation. What I'd really like to see is a peer review program that looks at all of the aspects of course quality described above, and owned by our own faculty rather than an outside organization. But I think I see the writing on the wall. If we don't start policing ourselves, it may not be too long before someone else is doing it for us.

Click the title to expand older articles.

09.29.2011 The "do-over" mentality in undergraduate education
12.12.2010 Why going "TSA" on web classes just won't work
06.14.2010 What Google should do next
06.11.2010 Why NAU's Mobile Computing Policy needs rethinking
05.05.2010 College is for Everyone, so Attendance is Mandatory!
04.20.2010 LMS Decisions
04.12.2010 The Hacker-Hipster Manifesto
02.19.2010 What is up with Google lately?
01.22.2010 Working and Learning through Snow Days, Swine Flu and Other Disasters
01.04.2010 Clickers: Treating the symptoms or the disease?
12.20.2009 Spreading the FUD
10.14.2009 NAU adopts MS Exchange; increase in productivity negligible
10.02.2009 How to get attention in Academia
10.01.2009 Universal Design
09.30.2009 Should NAU site license the MacOS as well as Windows?
09.01.2009 Marketshare change among LMSes over time
05.26.2009 Mac Growth in Higher Ed
05.21.2009 Microsoft on the move?
04.15.2009 Free and Open Source Software in the Enterprise
Why Computing Monopolies are Bad
How fast is your network connection?
Data Visualization
Mossberg puts his finger on it, and his foot in it.
Why can't Microsoft get it right?
The truth about telecommuting
Blackboard's Scholar
Learning Spaces
Podcasting with iTunesU
Gaming on Campus
©2008-2012 Larry MacPhee | IM: lmac@mac.com | Skype: larryrmacphee | google: larry.macphee | 928-523-9406