Blackboard's latest strategy
On March 26, 2012, Blackboard's CEO, Michael Chasen, and Ray Henderson, former CEO of Angel and now CTO of Blackboard, announced an apparent shift in Blackboard's strategy. The announcement says that Blackboard now embraces open source products such as Moodle and Sakai, and curiously, there's an "oh, by the way" at the end; almost an afterthought, about the future of Angel, a recent acquisition. It's a very strange development on the surface, that took many people by surprise. Inside Higher Ed calls it a pivot in strategy but, as a long time Blackboard watcher, I don't think that's quite right. It will help if you know some of the backstory. Blackboard has a long history of acquiring other companies. If you're a Star Trek fan, it's hard not to see them as the Borg of the LMS world. From Prometheus through WebCT, Wimba, Elluminate and Angel, Blackboard has been busily buying up companies that compete in its sphere of influence. They have also produced products designed to put some of their former partners out of a job, such as the Safe Assign component that duplicated (incompletely, but well enough) the service TurnItIn provides. They famously sued Desire2Learn, an LMS competitor, and threatened the open source community not to tread on their outrageously broad patents or else face the unnamed consequences. The long-term damage Chasen did to Blackboard's reputation with these moves is still reverberating through the higher ed community. So Blackboard has a somewhat deserved reputation as a bully and an opponent of open source LMS tools. Why then, would they do such an apparent about face and offer to extend the life of Angel and to "embrace" (their word) their open source competitors? Have they seen the error of their ways?
Extending the life of Angel is the easy part to explain. When a company acquires another company's product, as Blackboard ought to know well, it can take a while to assimilate the product and/or its users. It takes a lot more than just rebranding the product and bringing over a few executives from the absorbed company for show. Blackboard is still suffering indigestion from its absorption of WebCT. NAU was a WebCT school, and we came up using their Standard Edition, Campus Edition, and Vista products, but the import of our HTML-rich Vista courses into Blackboard's LMS, a process they told us would be far smoother than moving to anyone else's product, turned out to be a bit of a disaster. Vista is end-of-lifed in 2013 and all of the former Vista schools we've spoken to who are now on Bb Learn are suffering with broken courses that require extensive repairs. So it's not so much that Blackboard doesn't want its more recently absorbed Angel customers moving into the Bb Learn fold. It's that they've got their hands full with the former Vista clients and are scrambling to fix Bb Learn to make it work better. Giving the Angel people a little more rope looks like a favor but they seem to be fairly happy where they are and, really, the LMS group within Blackboard probably doesn't have time to deal with another set of dissatisfied Blackboard conscripts while they're busy trying to figure out how to globally repair imported Vista courses.
Now, on to the open source side of the question. While Blackboard has been gobbling up LMS competitors over the past ten years, their market share has not grown proportionally. Acquring companies, it turns out, is easier than holding onto the customers of the those former companies. Also, as fast as they can absorb a competitor, a new alternative pops up. Over those past ten years, Blackboard has also been moving in another direction. They have been building "platforms" above the LMS that create more complete solutions for their K-12 and higher ed customers. But as Blackboard has not been successful at creating an LMS monopoly, the market for their vertically integrated platforms has also shrunk. Therefore, their effort to embrace the open source world is an attempt at damage control for their bully reputation, while simultaneously trying to reach a broader market for their other products. Even many schools that use Blackboard's Learn LMS don't purchase their Analytics, Collaborate, Transact, and other tools, so attempting to broaden the market for these products makes sense. I don't think it's going to work, however, because there are only two major categories of open source users: penny pinchers who don't like Blackboard's price, and purists who don't like Blackboard's heavy handed anti-competitive tactics.
So what does this all mean for us? As Blackboard stretches to try to sell all the non-Learn LMS users on the rest of its many platforms, their own LMS will get fewer resources and less attention. They seem to think that they have already sold their LMS to everyone who wants it. No more blood to squeeze from that stone. Time to move on and leverage the other holdings. That's really too bad because, while the LMS has promise (in many ways I prefer it to Vista), it's still got a lot of problems that wouldn't be too hard to fix. Blackboard could take a page from Apple's playbook. They could work towards creating the best LMS and the most seamless integration to their other tools, and let the users flock to their solution. But instead, they seem to have decided that they've got other stuff to sell to other LMS users, so Learn goes to the back burner. Redoubling their efforts to beat, rather than eat, the competition would be a real strategy pivot. This just looks like more of the same to me.

Recently NAU was approached by an organization called "
When I was in college back in the '80s, I'm not sure there was such a thing as dropping a class. At least, if there was, I never did, and I never knew anyone who did, so it was neither common practice nor a well advertised option. It just never occured to me that one could do that. The concept of re-taking a class a second or third time to replace the original bad grade was also completely foreign. When I got the occasional grade that I was unhappy with, I owned it, and there was nothing I could do about it. It was there on my transcript for all to see, like a tenacious piece of gum on the bottom of my shoe. Today, most students would just throw away the shoes and buy a new pair. In my job at the university, we care about student success and we want everyone to get a good grade. We go to greater lengths every year to accomplish this goal, giving students more choice, more flexibility, and we intervene more than ever before to work with students who are struggling. All of this is good, I think. But we rarely think about why this is the goal. Not trying to be cynical here, but let's just step back for a minute and ask ourselves: "Isn't the point of grading students, in large part, to identify (optimistically) which ones have learned or, (pragmatically) which ones have successfully completed the assignments, or (cynically) which ones have successfully jumped through the hoops?"
Why change? NAU will be making the change to a new learning management system (LMS) in the near future. Our current tool,
