Professional Management |
(P1, S1)
.
Phase I - Personal and Professional Strategy
Step
1: Professional Management (P1, S1)
Topic 2. Overview of the Hospitality Industry (P1,S1,T2) Topic 3. The Marketing Concept and Sales (P1, S1, T3) Topic 4. Sales Management Functions(P1, S1, T4) Topic 5. Hospitality Salespeople and Organization (P1, S1, T5) Step 2: Personal
Management
|
Phase II - Supply and Demand Strategy
Step
3: Product/Service Management
|
|
Phase III -Customer Acquisition and Maintenance Strategy
Step 5: Presentation Management Topics ( 1 - 4) Step 6: After-Sale Implementation & Service Management Topics (1 - 2) |
Phase IV - Evaluation & Improvement Strategy
Step 7: Evaluation and Improvement Strategy Topics (1 - 2) Step 8: Continuous Quality Improvement (After This Course & Optional) Topics (1 - 4) |
Once you have completed this module you should:
Go on to Step 2: Personal Management
SEND E-MAIL TO PROFESSOR
Send E-mail to "Dr. Mac,"
(Richard G McNeill Ed.D., CHME)
or call (520) 523-1713
Once you have finished you should:
Go back to Hospitality Sales
Management
Copyright © 1999 Northern
Arizona University
Copyright © 2000 Richard G. McNeill
ALL RIGHTS RESERVED