Overview
Creative Advertising Strategies: Main Page
Help
Welcome
Getting Started & Course Requirements
Syllabus
Communications
Library
Class
Advertising Process
Advertising Basics
Defining Advertising
Field Trip to Grocery Store
Register in Virtual Confrence Center
What's in a Brand?
Advertising Planning
Advertising Planning
Find your Team and Introduce Yourself
Cookies on the Web
Consumer Behavior
Consumer Behavior
Family Behavior
Maslow's Hierarchy of Needs
Consumer Research
Consumer Research
One-minute Paper
Consumer Research Questionnaire
Elements of Effective Campaigns
Budgeting for Advertising and Marketing
Budgeting for Advertising and Marketing
Situation Analysis
Investigate Marketing Research Services
Strategy: The Key to the Successful Campaign
Strategy: The Key to the Succesful Campaign
Situation Analysis
Using Demographics in Planning Strategy
Advertising: Delivering the Message
Delivering the Message
A Detailed Look at the Big Idea Concept
Situation Analysis
Can you find the Big Idea?
Lateral Thinking and Creative Thinking
Consumer Sales Promotions
Consumer Sales Promotions
One-minute Paper
Situation Analysis
Coupons On-Line
Messages & Customer Relationships
Channel Messages and Trade Incentives
Channel Messages and Trade Incentives
Creative Strategy Assignment
The Robinson-Patman Act
Marketing Public Relations: Mediated Messages
Marketing Public Relationships: Mediated Messages
Press Release Assignment
Creative Strategy Assignment
Wal-Mart: Marketing Public Relation Strategies
Direct Marketing: Building Relationships
Direct Marketing: Building Relationships
Direct Mail Assignment
Creative Strategy Assignement
Database Marketing
Retaining Customers
Retaining Customers
Creative Strategy Assignment
Point-of-Sale Promotions
Media & Campaign Evaluation
Media: The Contact Points
Media: The Contact Points
Creative Execution
Selecting Media for Grandma Lily
Measuring the Effects of the Advertising Campaign
Measuring the Effect of the Advertising Campaign
Creative Execution
Evaluating Advertising on the Web
Selling Management on the Campaign Plan
Selling Managment on the Campaign Plan
Creative Execution
Keith Reinhard and the McDonald's Account
Making Presentations on the Web
Send E-mail to
Prof. Rich Lei.
or call (520) 523-2490
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