Creative Advertising Strategies: Main Page

Help
Welcome
Getting Started & Course Requirements
Syllabus
Communications
Library
Class

Advertising Process

Advertising Basics
Defining Advertising
Field Trip to Grocery Store
Register in Virtual Confrence Center
What's in a Brand?

Advertising Planning
Advertising Planning
Find your Team and Introduce Yourself
Cookies on the Web

Consumer Behavior
Consumer Behavior
Family Behavior
Maslow's Hierarchy of Needs

Consumer Research
Consumer Research
One-minute Paper
Consumer Research Questionnaire

Elements of Effective Campaigns
Budgeting for Advertising and Marketing
Budgeting for Advertising and Marketing
Situation Analysis
Investigate Marketing Research Services

Strategy: The Key to the Successful Campaign

Strategy: The Key to the Succesful Campaign
Situation Analysis
Using Demographics in Planning Strategy

Advertising: Delivering the Message
Delivering the Message
A Detailed Look at the Big Idea Concept
Situation Analysis
Can you find the Big Idea?
Lateral Thinking and Creative Thinking

Consumer Sales Promotions
Consumer Sales Promotions
One-minute Paper
Situation Analysis
Coupons On-Line

Messages & Customer Relationships
Channel Messages and Trade Incentives
Channel Messages and Trade Incentives
Creative Strategy Assignment
The Robinson-Patman Act

Marketing Public Relations: Mediated Messages
Marketing Public Relationships: Mediated Messages
Press Release Assignment
Creative Strategy Assignment
Wal-Mart: Marketing Public Relation Strategies

Direct Marketing: Building Relationships
Direct Marketing: Building Relationships
Direct Mail Assignment
Creative Strategy Assignement
Database Marketing

Retaining Customers
Retaining Customers
Creative Strategy Assignment
Point-of-Sale Promotions

Media & Campaign Evaluation
Media: The Contact Points
Media: The Contact Points
Creative Execution
Selecting Media for Grandma Lily

Measuring the Effects of the Advertising Campaign
Measuring the Effect of the Advertising Campaign
Creative Execution
Evaluating Advertising on the Web

Selling Management on the Campaign Plan
Selling Managment on the Campaign Plan
Creative Execution
Keith Reinhard and the McDonald's Account
Making Presentations on the Web

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490